October 15, 2011, Global Day of Action:
May 1, 2011:
"...particularly poignant now that the jubilation over the death of Osama Bin Laden has morphed into a renaissance of unity."
An Open Letter to Student Journalists
By proving that unity is profitable, student journalists are making the big money media conglomerates' wildest dreams come true, and making Wall Street enact reform.
There's one thing that makes students different from the rest of the population: students haven't lost all of their idealism. Don't let the depressing forces of the mainstream media make you less than confident that the worldwide student population has the power to unify the world. Although the decapitation of Al Qaeda was the most important turning point (in part because Republicans and Democrats couldn't disagree about it), the global implications of the absurd fight over the debt ceiling convinced students to completely reject partisanship and demand unity worldwide. Focusing the full political power of the heretofore scattered student population is what makes this a pivotal moment for student journalism. Students are keenly poised to perfectly leverage the global impact of rock music at exactly the right point in time. You would be well advised not to underestimate the intelligence of students, or of rock stars. Unifying the world is going to require some rocking, but the first step is to get into intellectual mode for a minute and read the rest of this letter. Unity trumps controversy about the Sputnik Moment. Now is the time to get stratospherically serious about unity. And student journalists' seriousness is the light that can relieve us from the corporate media's shadowy world of frivolous distractions. The big lie is that you're too young to want anything more than to be satisfied by sweets and entertained through gaming. I'm writing to you because I know that you are well aware of the fact that enlightenment is much more satisfying than candy bars, and reality is much more entertaining than games. To be enlightened is to know that the real issue is unity both domestically and internationally. It's up to you to unify the world while respecting every country, every religion, every ideology, and every interest because entrenched interests have totally shredded the previous generations into a dysfunctional cacophony in economic crisis. To succeed, we can not afford to exclude the poorest people any more than we can afford to exclude the wealthiest people.
The first Sputnik Moment was about one country against another country. But the new Sputnik Moment is about all countries collaborating. The first Sputnik Moment was in the Sixties and Russia was threatening the United States in many ways, so when Russia created the Sputnik spacecraft, it caused a reaction among Americans. All Americans felt a need to surpass the Russians. The moment when Americans suddenly became determined is what is called the “Sputnik Moment.” It led to a concerted effort on a national scale. It unified Americans because subconsciously, Americans knew that it required working together. But the new Sputnik Moment requires a much more concrete focus on togetherness because the tremendous burst of innovation that is implied by the Sputnik Moment presently calls for Americans to completely wipe out every divisively partisan tendency and challenges citizens of every country to escalate the international cooperation that characterizes the achievement of quality in services and production as well as in research and development in an economy that is unrecognizably more globally interdependent than it was in the Sixties. That's why this moment is about unity domestically and internationally. Thinking green, the ultimate zeitgeist, is inherently unifying. The most underestimated truth of our time is the fact that this moment in which we are living is much more pivotal than any of our contemporaries yet fully realize.
It’s journalism’s destiny to drag this formidable truth into the light of day.
You work at one of journalism’s great establishments. You are fully aware of journalism’s potential.
Journalism can be memorable. It can be lasting. It can change the world. And it can earn awards.
There are countless examples of journalism that miraculously caused the immediate resolution of previously stalled essential issues.
I wrote a press release in early January of 2011 that was designed to give you the opportunity to create great journalism.
Inadvertently, a few days after the press release was written, the gun violence in Arizona heightened the timeliness astronomically.
Since those tragic events, the matter of unity and civility has become more and more relevant with every new day. It has never been more relevant than it is today, and it will probably be even more relevant tomorrow.
The attack in Norway amplifies the point about the unacceptability of partisanship. It should be emphasized that many of the victims of the attack were students. Similarly, many of the victims of the crackdowns in the Middle East are students. In the United States, students understand that partisanship is causing a sky-high mountain of debt that will need to be worked off by the part of the population that is now the student population.
Inherently, journalists are leaders, though humility may cause them to pretend that they are not. This matter screams out for you to utilize your leadership position.
Your words are more meaningful than the words of other journalists because your energetic objectivity resonates with a public that knows that you do not carry the burden of the silly, moronic, ephemeral frenzies and ideological constraints forced on other journalists. Unlike your older counterparts, you are free to focus on the big picture, undistracted by the mainstream media's constantly flickering barrage of controversial and frivolous stories.
The corrupt media formula favors conflict, which is antithetical to unity, and the major news organizations have proven that they would literally sell the entire world down the river if that turned out to be the price of preserving the crooked media paradigm. But there is still one remarkably paradoxical glimmer of hope, even at this admittedly late but perfect date; those same organizations are much too opportunistic to resist a booming bandwagon.
You are the real leaders and the corporate press will follow suit faster than you can imagine.
The only thing that would give me more pleasure than getting you hard at work would be actually knowing that you're thrusting deep into this climactic subject. So please keep me updated on your work. I am very excited about the chance to read all of it! I am eager to refer great work to media industry employers and syndicates and I am compiling a list of the entry guidelines and deadlines of appropriate monetary and titular award competitions.
Now, as the whole world in unison turns its eyes to the new founding of Egypt, the land where colossal structures were erected to display history’s greatest etchings, there’s no doubt that this is the perfect moment for the scribes of the future to answer the call of leadership by launching into the laying of the foundation for the high points on the horizon. Student journalists in America and throughout the world are the scribes of the future and the high points on the horizon are the great upcoming achievements in all human endeavors. As our gaze moves to other key changes in the Arab world and in the rest of the world, the one thing that must remain constant is our focus. If we are sufficiently focused, the exploits of the most recently vilified characters on the international political scene will not even amount to a bump in the road, despite the mainstream media's routine process of blowing them out of proportion. Every person in the world shares the need to focus on mankind's collective destiny. Let's think of the tragedy in Japan as the ultimate chance to optimize our focus.
Here's where it really gets exciting: I urge you to read the press release that I mentioned. It's about my favorite rock star, and it's a January 10, 2011 UWIRE publication entitled "Kennedy to Student Media: Reject Partisanship, Get Viral, Demand Unity" which is located at http://uwirepr.com/2011/01/10/kennedy-to-student-media-reject-partisanship-get-viral-demand-unity/ and is particularly poignant now that the jubilation over the death of Osama Bin Laden has morphed into a renaissance of unity.
A quote from Kennedy's website:
"...and with the burgeoning
entrepreneurial journalism
field overtaking the old media
structure, the prospects are
good for the most enlightening
young journalists with the
best sense of timing."
Lisa Appleton
Media Liaison
liaison@consultant.com
twitter.com/LisaAppleton1
This question will make sense after you follow the links in my January 10 press release:
How good are you at sharing the essence of the red button (!)?
About the Author
Lisa Appleton is a professional public relations consultant and media liaison. For the most up-to-date opportunities, she refers student journalists to twitter.com/comminternships
Related URLs for Reference (- If you can't get access to these websites, let it be known that hacking is occurring):
http://uwirepr.com/2011/01/10/kennedy-to-student-media-reject-partisanship-get-viral-demand-unity/
http://theperfectmomentneverends.com
http://simplestplanonearth.htmlplanet.com
By proving that unity is profitable, student journalists are making the big money media conglomerates' wildest dreams come true, and making Wall Street enact reform.
There's one thing that makes students different from the rest of the population: students haven't lost all of their idealism. Don't let the depressing forces of the mainstream media make you less than confident that the worldwide student population has the power to unify the world. Although the decapitation of Al Qaeda was the most important turning point (in part because Republicans and Democrats couldn't disagree about it), the global implications of the absurd fight over the debt ceiling convinced students to completely reject partisanship and demand unity worldwide. Focusing the full political power of the heretofore scattered student population is what makes this a pivotal moment for student journalism. Students are keenly poised to perfectly leverage the global impact of rock music at exactly the right point in time. You would be well advised not to underestimate the intelligence of students, or of rock stars. Unifying the world is going to require some rocking, but the first step is to get into intellectual mode for a minute and read the rest of this letter. Unity trumps controversy about the Sputnik Moment. Now is the time to get stratospherically serious about unity. And student journalists' seriousness is the light that can relieve us from the corporate media's shadowy world of frivolous distractions. The big lie is that you're too young to want anything more than to be satisfied by sweets and entertained through gaming. I'm writing to you because I know that you are well aware of the fact that enlightenment is much more satisfying than candy bars, and reality is much more entertaining than games. To be enlightened is to know that the real issue is unity both domestically and internationally. It's up to you to unify the world while respecting every country, every religion, every ideology, and every interest because entrenched interests have totally shredded the previous generations into a dysfunctional cacophony in economic crisis. To succeed, we can not afford to exclude the poorest people any more than we can afford to exclude the wealthiest people.
The first Sputnik Moment was about one country against another country. But the new Sputnik Moment is about all countries collaborating. The first Sputnik Moment was in the Sixties and Russia was threatening the United States in many ways, so when Russia created the Sputnik spacecraft, it caused a reaction among Americans. All Americans felt a need to surpass the Russians. The moment when Americans suddenly became determined is what is called the “Sputnik Moment.” It led to a concerted effort on a national scale. It unified Americans because subconsciously, Americans knew that it required working together. But the new Sputnik Moment requires a much more concrete focus on togetherness because the tremendous burst of innovation that is implied by the Sputnik Moment presently calls for Americans to completely wipe out every divisively partisan tendency and challenges citizens of every country to escalate the international cooperation that characterizes the achievement of quality in services and production as well as in research and development in an economy that is unrecognizably more globally interdependent than it was in the Sixties. That's why this moment is about unity domestically and internationally. Thinking green, the ultimate zeitgeist, is inherently unifying. The most underestimated truth of our time is the fact that this moment in which we are living is much more pivotal than any of our contemporaries yet fully realize.
It’s journalism’s destiny to drag this formidable truth into the light of day.
You work at one of journalism’s great establishments. You are fully aware of journalism’s potential.
Journalism can be memorable. It can be lasting. It can change the world. And it can earn awards.
There are countless examples of journalism that miraculously caused the immediate resolution of previously stalled essential issues.
I wrote a press release in early January of 2011 that was designed to give you the opportunity to create great journalism.
Inadvertently, a few days after the press release was written, the gun violence in Arizona heightened the timeliness astronomically.
Since those tragic events, the matter of unity and civility has become more and more relevant with every new day. It has never been more relevant than it is today, and it will probably be even more relevant tomorrow.
The attack in Norway amplifies the point about the unacceptability of partisanship. It should be emphasized that many of the victims of the attack were students. Similarly, many of the victims of the crackdowns in the Middle East are students. In the United States, students understand that partisanship is causing a sky-high mountain of debt that will need to be worked off by the part of the population that is now the student population.
Inherently, journalists are leaders, though humility may cause them to pretend that they are not. This matter screams out for you to utilize your leadership position.
Your words are more meaningful than the words of other journalists because your energetic objectivity resonates with a public that knows that you do not carry the burden of the silly, moronic, ephemeral frenzies and ideological constraints forced on other journalists. Unlike your older counterparts, you are free to focus on the big picture, undistracted by the mainstream media's constantly flickering barrage of controversial and frivolous stories.
The corrupt media formula favors conflict, which is antithetical to unity, and the major news organizations have proven that they would literally sell the entire world down the river if that turned out to be the price of preserving the crooked media paradigm. But there is still one remarkably paradoxical glimmer of hope, even at this admittedly late but perfect date; those same organizations are much too opportunistic to resist a booming bandwagon.
You are the real leaders and the corporate press will follow suit faster than you can imagine.
The only thing that would give me more pleasure than getting you hard at work would be actually knowing that you're thrusting deep into this climactic subject. So please keep me updated on your work. I am very excited about the chance to read all of it! I am eager to refer great work to media industry employers and syndicates and I am compiling a list of the entry guidelines and deadlines of appropriate monetary and titular award competitions.
Now, as the whole world in unison turns its eyes to the new founding of Egypt, the land where colossal structures were erected to display history’s greatest etchings, there’s no doubt that this is the perfect moment for the scribes of the future to answer the call of leadership by launching into the laying of the foundation for the high points on the horizon. Student journalists in America and throughout the world are the scribes of the future and the high points on the horizon are the great upcoming achievements in all human endeavors. As our gaze moves to other key changes in the Arab world and in the rest of the world, the one thing that must remain constant is our focus. If we are sufficiently focused, the exploits of the most recently vilified characters on the international political scene will not even amount to a bump in the road, despite the mainstream media's routine process of blowing them out of proportion. Every person in the world shares the need to focus on mankind's collective destiny. Let's think of the tragedy in Japan as the ultimate chance to optimize our focus.
Here's where it really gets exciting: I urge you to read the press release that I mentioned. It's about my favorite rock star, and it's a January 10, 2011 UWIRE publication entitled "Kennedy to Student Media: Reject Partisanship, Get Viral, Demand Unity" which is located at http://uwirepr.com/2011/01/10/kennedy-to-student-media-reject-partisanship-get-viral-demand-unity/ and is particularly poignant now that the jubilation over the death of Osama Bin Laden has morphed into a renaissance of unity.
"...and with the burgeoning
entrepreneurial journalism
field overtaking the old media
structure, the prospects are
good for the most enlightening
young journalists with the
best sense of timing."
Lisa Appleton
Media Liaison
liaison@consultant.com
twitter.com/LisaAppleton1
This question will make sense after you follow the links in my January 10 press release:
How good are you at sharing the essence of the red button (!)?
About the Author
Lisa Appleton is a professional public relations consultant and media liaison. For the most up-to-date opportunities, she refers student journalists to twitter.com/comminternships
Related URLs for Reference (- If you can't get access to these websites, let it be known that hacking is occurring):
http://uwirepr.com/2011/01/10/kennedy-to-student-media-reject-partisanship-get-viral-demand-unity/
http://theperfectmomentneverends.com
http://simplestplanonearth.htmlplanet.com